3x qualified pipeline from a research crew of agents

The challenge

Every new signup needed twenty minutes of manual research before an SDR could write a first line: company size, stack, funding, who the buyer actually is. With a few hundred signups a week, the team was either researching or selling — never both — and most leads went out with a generic template.

What we shipped

A research crew: one agent pulls firmographics and funding, one maps the signup to a buying persona, one drafts a briefing with the three most relevant talking points and a fit score. An orchestrator merges the three outputs and writes the result to the CRM before the lead is ten minutes old.

Low-fit leads get routed to nurture automatically. High-fit leads land in the SDR queue with the briefing attached — the human still writes the email, but starts from a dossier instead of a domain name.

The outcome

Qualified pipeline tripled in the first quarter. SDRs got roughly 35 hours a week back, and reply rates climbed because outreach finally referenced something true about the prospect.

The agents do the homework. My team does the selling. That's the whole trade and it works. — Head of Growth